Oudam Em is a web entrepreneur who has been making a living online since 1996. He owns and operates over 70 websites and is using this site to share tips, tools and articles related to SEO and internet marketing.
Sharing knowledge on the web can be a very powerful way to establish your online presence and credibility. First, you write a thoughtful and informative article on an topic in your area of expertise. Then you submit it to article directories to be read by the general public and possibly re-published on other web sites.
Appended to the end of your article is a resource box containing a brief promotional message linking to your web site. Webmasters who wish to reprint your article on their sites are required to include your resource box along with any live links to your site.
For example, an article written by me might have the following resource box:
Article by Oudam Em. Oudam is the webmaster of UnlimitedTraffic.net, a site that offers a wide range of effective and affordable website traffic building solutions. Visit his site for more free tips and tutorials on optimizing and promoting your site.
The benefit that you get from your article is two-fold. First, your article will be read by visitors to the article directories. If they find it helpful and interesting, they will likely visit your web site to see what else you had to offer. Second, webmasters who find your article useful to their visitors may re-publish it on their sites, giving your article additional exposure.
Don’t be evil. That is the kernel of Google’s public corporate ethics statement from front to finish. While it is a three word chant of a corporate policy, it is, nevertheless the three words Google uses to differentiate itself and its decisions. Those three words set Google apart from its ethically wordier competition, holding itself up to scrutiny under a higher standard. When the majority of Internet users think search, they immediately think about Google.
As the world’s most popular search engine, Google is, for the most part, thought of most kindly by most of the people, virtually all of the time. People trust it. Businesses are built around it and in business, trust is everything. So what would a reasonable person think when the largest entity in search advertising is said to betray the trust of its advertisers from time to time?
If history is to be a guide, the answer is a rhetorical nothing. Though countless articles have appeared in the mainstream media and tech-press, most reasonable people have absolutely no idea that clÃck fraud is an issue.
When a business owner decides to bring their business to the web, generally the last thing that they think about is search engine optimization. They assume that whomever they hire to do their web design will put up a site and then submit it to the search engines and the traffic will magically pour in. Unfortunately it takes more than that to drive search engine traffic to your site, and even more unfortunately most developers don’t program with SEO in mind, nor do they educate the client about the process involved in gaining traffic from search engines.
Whether it’s carelessness or a lack of knowledge, or a combination of the two, this often leads to a client that several months down the road doesn’t understand why their site doesn’t get any traffic and isn’t helping their business. A good designer will not only program with SEO in mind, but will also educate the client about the basic principles of SEO, whether they are the one who executes it or not.
Many times the clients I inherit have gone through this scenario and then face drastic on-site changes to get their site search engine friendly before we are even able to begin the arduous process of link building. Whether you are designing a site for yourself or for a client, following the simple steps below when programming will ultimately save the business time and money and result in a search engine friendly site that truly maximizes the online potential of the business.
When beginning a Search Engine Optimization campaign, there are a few basic steps that every SEO knows to take before they begin. The first is always to build a keyword list of which there are varying methods of doing so. The right methods will aid you in creating and supporting a site-wide SEO strategy. The wrong methods will run you in circles, wondering what went wrong.
It is the intent of this article to teach an effective method of keyword selection that will enable you to land more keywords on the first page with less work.
Getting Started: Know the Site
To create a great keyword list, you will need to know your website backwards and forwards. You should know what the site features, and just as importantly, you should know what it doesn’t feature.
The first step is to brainstorm a list of somewhat generic keywords. For example, if you are a shoe store in Poughkeepsie, the temptation will arise to try and rank number 1 for the term “shoes.” Well, that’s a start, but ranking for the word “shoes” is probably aiming a little too high for a mom and pop shop in Upstate New York, which is why it’s very important that you know the site well enough to come up with a good list of pseudo-generic “modifiers” for your keyword:
* Location (Poughkeepsie shoes, shoes upstate New York, shoes 12601)
* Price (cheap shoes, affordable shoes, quality shoes, comfortable shoes etc)
* Types (running shoes, walking shoes, jogging shoes etc)
* Industry specific (anti-pronation shoes)
Oudam Em is a web entrepreneur who has been making a living online since 1996. He owns and operates over 70 websites and is using this site to share tips, tools and articles related to SEO and internet marketing.
December 13th, 2006 by 
that SEO guy
No Comments »