Oudam Em is a web entrepreneur who has been making a living online since 1996. He owns and operates over 70 websites and is using this site to share tips, tools and articles related to SEO and internet marketing.
Submitting articles to article directories is often a tedious process that involves author registration, proper formatting, and familiarity with the editorial guidelines set by each publisher. There are now hundreds of article directories that cater to both the general and niche markets. Because of the desire of authors to get their articles published on as many places as possible and the sheer number of article directories on the web, some authors have turned to automated submission software and third-party submission services to hasten the submission process.
The use of third-party submission agents presents an ethical problem. While some article directories don’t care how articles are submitted to them, as long as the articles meet their editorial guidelines, many rely on authors as a major source of traffic to their sites. They want you, the author, to browse their sites, read their submission guidelines, and become a regular visitor to their sites in return for distributing your article.
Any article directory that cares about the quality of articles they publish will spend some time to review each submitted article before publishing it. As an article publisher myself, I can attest to the work involved in reviewing, reformatting, and correcting minor errors of every article submitted to me. Since I get hundreds of submissions every day, I am forced to reject any articles that appear as if they’ve been submitted by a third party or through an automated submission process.
It’s not exactly rocket science to distinguish between an article submitted by hand and one submitted through an automated process. The software-submitted article may be improperly formatted, suggesting that the submitter never bothered to read the submission guidelines before submitting their article. It may be missing a required field, or it may be submitted to the wrong category. Different article sites stipulate different guidelines and requirements for what they accept. It’s not possible for an automated submitter to take into account all of these differences to allow you to submit to several hundred directories with a few clicks of the mouse button.
RSS is growing at a lightening speed. What was once only known as a “techie tool”, RSS is becoming a tool that is continuously being used by the general population. Along with the good comes, the not so good. And while some have mentioned the emergence of RSS spam, where content publishers dynamically generate nonsensical feeds stuffed with keywords, the real concern relates to security. While an annoyance to the search engines, spam in RSS feeds pales in comparison to the possible security concerns that could be in RSS’ future.
Security Implications Related to RSS.
As RSS gains momentum security fears loom large. As publishers are quickly finding innovative uses for RSS feeds, hackers are taking notice. The power and extendibility of RSS in its simplest form is also its achilles heel. The expansion capabilities of the RSS specification, specifically the “enclosure” field which has launched the podcasting phenomenon, is where the vulnerabilities lie. The enclosure field in itself is not the problem, in fact the majority of RSS feeds do not even use the enclosure tag. The enclosure tag is essentially used to link to file types, things like images, word documents, mp3 files, power point presentations, and executables and can be thought of in similar terms to email attachments.
The fact that RSS can be used to distribute these file types has opened a myriad of doors to users of the syndication standard, but also has created cause for concern. Most people do not feel that the risk is significant because people “choose” the content that they receive, and while it might make the distribution of malware, viruses and spy applications via RSS less prevalent, their is still the inherent risk of a infected file being distributed.
Because of the anonymous nature of the internet people are generally more skeptical when it comes to doing business online. Owing partly to famous internet scams sensationalized by the media and to bad personal experiences online, people are less likely to trust a party whom they’ve never met in person.
As an online marketer, you face the challenge of building trust and loyalty without the benefit of a physical handshake, a face-to-face meeting, or even a smile. To this end online forums can provide an excellent way to build meaningful relationships with people and attract new customers.
By joining a forum in your area of expertise, you gain access to a community that shares your interests as well as a pool of potential customers. There are countless forums dealing with just about any topic imaginable. The vast majority of forums do not charge you a fee to register or post messages. Many allow you to include with your posts self-promotional “signatures” that you can use to promote your business and link to your website.
A good way to locate a forum relevant to your line of business is to do a keyword search using one of the major search engines. Why a major search engine? A Google search for “website marketing forum,” for example, will not only return dozens of relevant forums on website marketing, but will also give you an indication of how highly they are regarded by the search engine giant, as gauged by how high they rank for that key phrase. Forums that rank higher on the search engine result pages (SERPs) are the ones of which you’ll want to become a member.
Forums allow you to share knowledge and gain reputation as an expert in your field. Offering concrete advices that are immediately useful to other people is an especially effective marketing technique. Once you’ve gained credibility in your field, you will be sought after for your professional expertise without your having to promote yourself.
SEO, or Search Engine Optimization, is one of the most highly talked about topics between Webmasters and marketers. It is probably also the single topic that more webmasters obsess over than any other (in terms of their website anyway!). However, while SEO can be an excellent resource for targeted traffic, all website owners should concentrate their efforts on more than trying to squeeze one more percent out of keyword density, or beg one more PR5 link from an authoritative site. As well as sapping energy, causing breakdowns in family relationships, and being responsible for the onset of male pattern baldness it also causes us to lose sight of our ultimate goal.
You Mean There’s More To Online Life Than SEO?
The ultimate goal for the vast majority of websites is to either make money or promote a service that makes money. How the site goes about it is entirely up to the Webmaster. Whether you choose to make money through affiliate links, PPC advertising, product sales, dropshipping, or any other method the single most important aspect of your website is your visitor. Visitors are those people that you attempt to attract to your site and they are the ones that will essentially make you some cash.
Don’t Forget The Real People
The biggest problem with concentrating on SEO is that while the search engine spiders might be difficult to please they are a walk in the park, a piece of cake, and an absolute breeze when compared to real-life, living, breathing, walking, talking visitors. Search engines rely on mathematical algorithms to determine the quality of your site whereas the visitor relies solely on personal opinion. The next time you’re attempting to inject 2 or 3 more instances of key phrases like “California Mesothelioma lawyer attorney” into your content try to remember that some poor soul might actually have to try and make sense of what you’re writing.
Oudam Em is a web entrepreneur who has been making a living online since 1996. He owns and operates over 70 websites and is using this site to share tips, tools and articles related to SEO and internet marketing.
December 12th, 2006 by 
that SEO guy
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