phpAdsNew, a highly popular adserver software is now OpenAds.

If you don’t want to clutter your site with lots of banners, you can use OpenAds to rotate them. OpenAds supports many different types of ads, inlcuding text ads.

This extremely powerful program features a fully integrated ad management interface, allowing you to easily manage, deliver and track ads, review stats and create reports.

Best of all, it’s free, released under the General Public Licence (GPL).

If you’re webmaster who’s likes to stay on top of SEO matters, you’re probably aware of Google’s Vanessa Fox. She is leaving Google to pursue a new role at Zillow. As a frequent visitor to Webmaster Central I’ll really miss her helpful articles. Plus, she’s really smart and likable…I’ll miss these qualities too.

Good luck, Vanessa!

Running an affiliate program can be a very cost-effective way to sell your product and service. Unlike pay-per-click advertising, affiliate marketing lets you pay on a per-sale or per-lead basis, eliminating click fraud and other issued associated with per-click or per-impression models. You only pay the publisher when they actually sell your product.

Here is a great piece of software to help you set up and manage your own affiliate program:

Here is a post that sets the record straight on Google’s policy toward duplicate content. Basically, duplicate content isn’t as bad as many people seem to think, and the fears surrounding them are largely unfounded. The article gives several advices for dealing with duplicate.

My advice is to focus on providing great content, whether or not it’s duplicate.

This is a post that I had meant to bring to your attention for a long time….oh well, better later than never.