What exactly is unique content?

When it comes building a website that stands out above the crowd, content is king, or so goes the old mantra. By this we mean content that is fresh, unique and original.

But what exactly is unique and original?

With billions of pages on the web, one would be hard-pressed to come up with material is truly unique and original. Chances are, anything that could be said already has been said somewhere by someone else. The only thing left to originality is the way in which the words are strung together.

People surf the web to be informed and entertained, and with over 100 million sites on the web, there is no shortage of information. Much of the information on the web is redundant and unoriginal. But you can be original in the way you present it.

People surf the web for different reasons. They surf to be informed, to be entertained, to sell and buy stuff, to be aroused, and so on and so forth. In the end it’s about putting a smile on people’s face. So, even if you don’t have anything original to say (like in this post), try to say it in a fresh, new way to capture your readers’ interest. But don’t try too hard. You either have it or you don’t.