Placing Adsense on commercial sites

October 9th, 2008 by admin

Most companies would not consider placing contextually-targeted ads on their commercial sites. An obvious reason is that these ads may make their sites look less professional and somehow diminish their online credibility. A more important reason, however, is that the ads that will be appearing on their sites will be for competing products and services.

Due to the rising costs of pay-per-click advertising, revenues from ads can help offset advertising costs. Plus, people who find your site by clicking on an ad are more likely to click on ads on your site.

As for displaying ads for competitors, I think people are inclined to do comparison shopping any way. So why not make a few bucks from their habit? If you have confidence about the product or service you’re selling, then there’s really no reason to fear.

Personally I have no qualms about placing contextual advertising on a commercial site. I don’t mind ads offering competing services. If you’re worried about your direct competitors’ ads appearing on your site, you could go into your Adsense account and filter them out so that only products and services that are complimentary to yours appear.

Posted in Adsense | 4 Comments »

4 Responses

  1. used cars Says:

    An major concern is that these ads may make their sites look less professional and somehow diminish their online credibility.

  2. Superena Italiensk lotterie Says:

    Every link or ad is a potential exit point on your page.

  3. New Zealand Online Pharmacy Says:

    You’ll get lots of ads from your competitors.

  4. psn $20 card "canada only" Says:

    You should not place adsense on a commercial site if you don’t want to lose potential customers.

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.