There is a great way of reaching a target audience and adding relevant advertising to your Web site. It’s all about TNX.net. Let me give you a bit more detail.

TNX.net is a relatively new but awesome text link ads system that combines benefits of contextual ad system, text link brokers and is profitable for both advertisers and publishers.

Over 31.900.00 text link ads per month and more than 38.000 webmasters involved- these numbers speak for themselves. And TNX.net is completely free to join.

Benefits of Publishers

Site owners can sell links on every page of the site, but not just the home page.
You’ll receive TNX-Points when a link is sold. To avoid irrelevant text link ads on your site -you are the one to have full control to block link ads purchase. After gaining a certain amount of TNX-Points, you have some alternatives:

· you can transfer points to another user
· you can use points to advertise your own site by purchasing links from other websites
· you can cash in points for money

The points system will probably take some time to get used to. Current price of 1,000 (one thousand) TNX-points is $0.68 - 1.36 depending on the quantity you buy (basic price is $1.36), and every week it grows by 2.8 %. If you have some referrers, you’ll gain 13.3 % commission of all TNX-points that are generated by webmaster’s websites, and 5% of all payments, made by referred advertiser.

TNX.net has a low $ 5 payout that is rather convenient. And it takes only three days to process a payout. Checks, Wire, PayPal, MoneyBookers, and WebMoney are used as payment processors.

Note: Unlike other text link brokers, offering 50%, with TNX.net you will receive 75% of the sales of the ads on your site.

Benefits of Advertiser

TNX.net allows advertisers purchasing non-reciprocal links from thousands of relevant websites and gives the ability to promote hundreds of keywords with just few clicks.

You can select single page to locate your ads at. Or you just need to select the sum of text link ads. These will be placed on websites (with selected PageRank, number of Yahoo backlinks, etc) on selected category automatically. The 1000 inbound links will cost you as much as $ 1.14 that is a best buy.

You can select the category your ads will appear. Geo-targeting is also offered.

If some questions occur, they have a multi-language (English, German and Russian) live chat for support.

TNX.net it’s worth a shot. I’ll try this system in a couple of weeks on a few of my sites to see what happens. Paying just $ 10 I’ll get my ads appearing on TNX.net’s huge network of publishers.
I like their offer for newbies so much. TNX.net network is now offering 2,000 TNX – Points on every new account. And they will credit 5,000 TNX-Points more free of charge after your website is approved.
The user interface is very user friendly. It’s possible to easily manage both advertiser and publisher accounts on one single account. And also, they say there is no more than 4 text link ads placed on each page by default, so it does not look like a link farm, thus there is no risk to get banned or penalized by search engines.

Visit TNX.net

There is a lot of talk these days about search engines devaluing purchased text links. To be sure, buying text links to manipulate one’s Google PageRank or rankings in the SERPs is a widely abused practice that warrants attention from the search engines. The argument is that such attention is needed to ensure relevant search results dictated by natural, rather than artificial, linking.

On the other hand, link buying is a perfectly legitimate form of advertising that predates search engines. I hear that search engines are especially targeting sitewide links. Sitewide links are viewed as “unnatural” by the search engines and hence raise a “red flag”. In fact, from an advertising standpoint, sitewides ensure the highest possible visibility for an advertiser’s site. To the extent that search engines tolerate link buying for the sole purpose of driving traffic to one’s site, it is odd that they should be targeting sitewides.

Matt Cutts had suggested using rel=”nofollow” attribute for sponsored links. While this seems like a good workaround I wonder how many webmasters are aware that they should be adopting this practice, and, more importantly, how many of them are willing to sell text links that do not pass PR to their sponsors or help them in the search rankings. The rel=”nofollow” solution will mean that site owners would have to charge less for text links, and now that advertisers are scared silly about buying text links, they would have to work harder to find sponsors. Site owners would now be in the business of strictly selling direct traffic rather than indirect traffic through SEO benefits. To attract sponsors, an unscrupulous webmaster might artificially inflate his Alexa rankings using one of the various scripts being sold on eBay. Who wouldn’t want to advertise on a site that prominently displays an Alexa ranking of 5,000? Others will continue to game the system by coming up with new linking schemes that will take the search engines five or six years to figure out.

Then there’s the itching suspicion of search engines trying to divert advertising dollars away from the text link market toward their own pay-per-click programs. Webmasters who spend $40,000 a year on Google Adwords and Yahoo Search Marketing may not be too pleased to learn that they can no longer make a few bucks selling links from their sites on which they’ve spent a fortune to promote. To the extent that search giants like like Google and Yahoo are in the business of making money, they would be wise not take overzealous steps to stifle the entrepreneurial spirits of the “little guys”.

So, should search engines be cracking down on purchased links? Honestly, I can’t answer this question with a “yes” or “no”. Suffice it to say that link buying (and selling) is a complex issue that should be dealt with carefully by the search engines, given the complexity of the issue.

Since there is no industry standard for pricing a website, a site is only worth as much as someone is willing to pay for it. This isn’t helpful if you’re considering selling your site and don’t know where to begin. In my opinion, a website should be priced as one would a brick-and-mortar business.

One might price a site by taking its annual profit and multiplying by some factor, say 2.5, to arrive at a “fair” value. Unlike brick-and-mortar businesses, the internet business is volatile and everchanging, so a profit one year may not translate to one in the next.

Other considerations for valuing a site include the site’s niche, market reach, traffic, search engine rankings, age of domain name, number of inbound links, number of paying sponsors, Google PageRank, Alexa rankings, number of competing sites, and so on.

dnScoop has an interesting site valuation tool that attempts to value a site based on various factors. However, one should be forwarned that the results, while useful and interesting, should be regarded for its entertainment value rather than taken seriously for valuing a site.

Perhaps a better way to get an idea of how much your site is worth is to hang out in forums like the Digitalpoint and Sitepoint marketplaces and see how much sites comparable to yours are selling for. Ebay is another place to search for past sales of websites.

I have some good news for those of you who use Google Checkout. Google has decided to extend its offer for free processing with Google Checkout through the end of 2007.

For those of you unfamiliar with Google Checkout, it’s a service similar to PayPal. Like PayPal you can integrate Google Checkout into your online store and allow customers to make purchases using their credit cards. Admittedly, Google Checkout does not have the sophistication and features of PayPal, yet, but with their continued development, competitive rates, name recognition and promotional offers like this, they could very well give PayPal a run for its money in the not-too-distant future.

I personally have not tried Google Checkout, yet, because of its current limitations, but I’m glad Google is throwing its weight into the online payment business. Competition is good. At the very least Google Checkout will give PayPal something to consider whenever it thinks about raising its fees.

For more info, see:

http://adwords.blogspot.com/2006/12/save-even-more-with-google-checkout.html

Here is some bad news for publishers hoping improve click-through rates by placing images next to Google ads.

Google is setting the record straight on positioning Google ads with thumbnail images. In brief, they do not want publishers to place images next to ads in a way that might mislead visitors to associate the ads with the image.

Below is an example of a violation:

I’ve seen an Adsense “beautifier” plugin for Wordpress that separates the images from the ads with a dotted line. According to Google, and as apparent from the figure above, the dotted lines are not going to cut it. The idea is to avoid confusion in the minds of visitors. So long as the juxtaposition can mislead the visitor to associate the images with the ads, it’s a violation.

Although Google has been warning publishers against this practice for some time, this is the first time they’ve spelled out their policy in such clear and specific language.

Some For more details, see: Google’s Adsense blog