http://www.thatseoguy.com Free tips, tools, and articles on SEO and Internet Marketing. Fri, 20 Jun 2008 11:34:44 +0000 http://backend.userland.com/rss092 en I'm compiling lists of free and reciprocal web directories to let you easily submit your site. This is an ongoing project as directories come and go, and many switch from free to paid and back to free at the whims of their owners. You'll find on the lists ... http://www.thatseoguy.com/2008/06/20/web-directory-lists/ There is a great way of reaching a target audience and adding relevant advertising to your Web site. It’s all about TNX.net. Let me give you a bit more detail. TNX.net is a relatively new but awesome text link ads system that combines benefits of contextual ad system, text link ... http://www.thatseoguy.com/2008/01/08/buy-and-sell-links-through-tnxnet/ phpAdsNew, a highly popular adserver software is now OpenAds. If you don't want to clutter your site with lots of banners, you can use OpenAds to rotate them. OpenAds supports many different types of ads, inlcuding text ads. This extremely powerful program features a fully integrated ad management interface, allowing you ... http://www.thatseoguy.com/2007/06/19/phpadsnew-is-now-openads/ If you're webmaster who's likes to stay on top of SEO matters, you're probably aware of Google's Vanessa Fox. She is leaving Google to pursue a new role at Zillow. As a frequent visitor to Webmaster Central I'll really miss her helpful articles. Plus, she's really smart ... http://www.thatseoguy.com/2007/06/19/vanessa-fox-leaving-google-team-expands/ Running an affiliate program can be a very cost-effective way to sell your product and service. Unlike pay-per-click advertising, affiliate marketing lets you pay on a per-sale or per-lead basis, eliminating click fraud and other issued associated with per-click or per-impression models. You only pay the publisher when ... http://www.thatseoguy.com/2007/06/19/thinking-of-setting-an-affiliate-program/ Here is a post that sets the record straight on Google's policy toward duplicate content. Basically, duplicate content isn't as bad as many people seem to think, and the fears surrounding them are largely unfounded. The article gives several advices for dealing with duplicate. My advice is to focus ... http://www.thatseoguy.com/2007/06/18/googles-advices-for-duplicate-content/ There is a lot of talk these days about search engines devaluing purchased text links. To be sure, buying text links to manipulate one's Google PageRank or rankings in the SERPs is a widely abused practice that warrants attention from the search engines. The argument is that such ... http://www.thatseoguy.com/2007/06/15/search-engines-are-cracking-down-on-purchased-links/ By Pat Quinn When I joined my first London ad agency 40-something years ago, the copywriting department was presided over by a lapsed genius who beat into me a number of immutable copy principles. These precepts, which are as valid now as they were then and which have helped me shift ... http://www.thatseoguy.com/2007/06/07/website-writing-tips-from-a-copy-veteran/ By Adam McFarland Have you ever tried to read your local newspaper online? How about the New York Times or the Wall Street Journal? It just isn't the same. Do you know why? Because articles meant for print don't translate well to the web, and the rules that apply to writing ... http://www.thatseoguy.com/2007/06/07/writing-for-the-web/ I'm using this post to keep a running list of the top ten methods which I feel are the best strategies for building links to a website. This list is based on my own experience of building links to my sites throughout the years. It's important to keep ... http://www.thatseoguy.com/2007/06/06/top-10-link-building-strategies-v100/